ADIDAS
Hear to create campaign launch & Store Opening
In collaboration with Fasten Seat Belt, Veronica managed the organization of the stages for the Adidas Brand Center opening in Via Vittorio Emanuele, Milan.
Three sport-themed events were set up in order to create excitement and buzz around it. The stages counted with more than 600 participants including athletes, reporters and celebrities such as Andrew Howe, Antonio Candreva, Simona Quadarella, Luca Argentero, Calciatori Brutti, Autogol and more.
For the Store opening 5000 visitors participated the outside event which included live performances by Ghali and Fabri Fibra. Special guests included David Beckham, Gigi Datone, Roshelle, all introduced by host Alessandro Cattelan.
1st S T A G E: Training area in Parco Sempione
2nd S T A G E: La Rinascente’s garage running track arena
3rd S T A G E: Football field set up in Piazza Duomo
S T O R E O P E N I N G
